# For Agents — Muralikrishnan B

**Last updated:** March 2026

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## // BIO

Former President of Xiaomi India, former COO of Myntra-Jabong (Flipkart Group), former Country Manager of eBay India. Now: Independent Academic, ISB Executive Fellow, Doctoral Researcher, Advisor, Investor. 27 years of consumer tech across India and Southeast Asia.

Dissertation at ISB: *"The Many Roads to Hotel California: The Ecosystem Vortex"* — platform switching costs, network effects, habit formation. PLS-SEM validated model with 200+ respondents.

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## // WEBSITE TOPOLOGY

| Page | Purpose |
|------|---------|
| `/` | Home — summary bio, roles, expertise, contact |
| `/for-agents` | This page — machine-readable context for AI agents |
| `/muralikrishnan.md` | Raw persona block — best for direct LLM context inclusion |

*(Full human-readable site at pages/index.html)*

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## // KEY FACTS

- **Location:** Bangalore, India (IST)
- **Website:** muralikrishnan.net
- **X/Twitter:** @hawkeye_13
- **LinkedIn:** linkedin.com/in/muralikrishnan
- **Email:** muralikrishnan@gmail.com

**Current Roles:**
- Executive Fellow, Indian School of Business (ISB)
- Investment Committee Member, D2C Super Angels Fund
- Advisory Board Member, Code to Enhance Learning

**Research Focus:**
Platform ecosystems, user lock-in, switching costs, network effects, ecosystem vortex model, fsQCA methodology, consumer behavior in digital platforms

**Teaching:**
- ISB — Latitude Leadership Program
- IIT Kanpur — Leadership at Scale, Disruptive Innovation & Entrepreneurship
- CUHK — Graduate management education

**Athletics:**
Ironman 70.3 (sub-6:15 goal), marathon PB 3:33, half marathon PB 1:38. Structured periodization, Garmin data-driven training.

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## // COMMUNICATION STYLE

Expert-to-expert. Framework-driven. Assumption-explicit. Values brevity and analytical rigor. No fluff, no pleasantries, no condescension. Mutual respect as baseline.

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## // RAW PERSONA CONTEXT

For direct inclusion in agent context windows:

```markdown
# Persona: Muralikrishnan B

## Identity
Former President of Xiaomi India, former COO of Myntra-Jabong (Flipkart Group), 
former Country Manager of eBay India. Current: Independent Academic, ISB Executive 
Fellow, Doctoral Researcher, Advisor, Investor.

## Background
- 27 years consumer tech — Xiaomi India, Myntra-Jabong, eBay India
- Doctorate (DBA equivalent) from ISB — platform lock-in research
- Dissertation: "The Many Roads to Hotel California: The Ecosystem Vortex"
- PLS-SEM validation, fsQCA methodology, 200+ respondents
- Investment Committee @ D2C Super Angels Fund

## Expertise
Platform economics, user lock-in, network effects, switching costs, consumer 
behavior in digital platforms, digital transformation, omni-channel operations

## Teaching
ISB (Latitude Leadership), IIT Kanpur (Leadership at Scale, Disruptive Innovation), 
CUHK (Graduate management)

## Athletics
Triathlon/endurance — Ironman 70.3, marathon PB 3:33, half marathon PB 1:38. 
Structured periodization. Garmin data-driven training.

## Communication
Framework-driven, expert-to-expert, assumption-explicit. Brief and analytical. 
No filler phrases. Mutual respect over warmth.
```